Target audience YouGov

I used YouGov.co.uk to gather information about our chosen artists and related artists and the type of audiences they have.

The data shown by YouGov shows that Drake's audience/fans are young, ranging from teens to early twenties. The information also shows that most of his fans are female. Other similar mainstream artists such as Calvin Harris and Justin Timberlake also have the same age and gender of fans suggesting that the target audience that we have chosen will consume our music video as it will be attractive like other mainstream music and music videos, therefore it will sell. A majority of the target audience appear to be teen boppers (girls that will consume all of the latest mainstream music that they hear on the radio, iTunes and YouTube). This gives us a good idea for how we will distribute our music video as we know what is appealing and what isn't.