Costume list

Megan created a list of a the different outfits and bands that were worn in the music video

Location scout and lighting for the music video

Megan produced a documentation with all of the different locations and the lighting we used when shooting the music video.

Prop list

Props used in the music video

I created a list of props used and seen throughout the music video

Fake money/poker chips/playing cards - We purchased fake money from Ebay. The poker chips and cards were used from a poker set.

Drake single/ record player. We purchased an old single from a local charity shop and glued a picture of Drake's album cover onto the A side of it.

Fake drug (cocaine) - For this we used one of the fake notes and used flour as it looks like cocaine.

Mercedes - We were able to use this car as it is Megan's mums car

Pool table - The pool table we used if in Megan's house

Bar and drinks - We used the cocktail shaker, glasses and a bar. We used the bar in Megan's house

Evaluation Questions 1-4

For the evaluation question I did question 3, Adam did 1 & 4 and Megan did question 2

Question 1

https://www.emaze.com/@AOLTQCTLI/q1-evaluation

Question 2

https://www.youtube.com/watch?v=MOvWOK7iRIA

Question 3

Question 4

https://create.piktochart.com/output/29971944-media-q4

Location risk assessments

I created a risk assessment for the locations where we filmed

As part of the shooting schedule, we also had to create a risk assessment for each location to make sure that we have the right health and safety measures.

Target audience YouGov

I used YouGov.co.uk to gather information about our chosen artists and related artists and the type of audiences they have.

The data shown by YouGov shows that Drake's audience/fans are young, ranging from teens to early twenties. The information also shows that most of his fans are female. Other similar mainstream artists such as Calvin Harris and Justin Timberlake also have the same age and gender of fans suggesting that the target audience that we have chosen will consume our music video as it will be attractive like other mainstream music and music videos, therefore it will sell. A majority of the target audience appear to be teen boppers (girls that will consume all of the latest mainstream music that they hear on the radio, iTunes and YouTube). This gives us a good idea for how we will distribute our music video as we know what is appealing and what isn't.

Asking for permission to use Drake's song

I wrote an email to Drake's record label OVO Sound asking for permission to use his song "Back to Back" in our media music video.

Call Sheet

Adam created a call sheet, recording hen ar where we recorded for our music video.

Our call sheet is the schedule for what we will be doing when we are preparing to film our music video. The call sheet does not go into full detail like the shooting schedule but rather just summarises what will be happening on that day.

We made a template call sheet so I wouldn't have to make a new one each day. The title of our song we are creating a music video for. The call time and wrap time, the weather expected on the day, the production team., and schedule for the day. We then each day wrote the schedule for what we will be doing on the day.

Evidence of editing and After Effects

We wanted one of the shots to have three of the same person saying the same line differently, however we could not achieve this effect using Final Cut Pro. Firstly to achieve this effect, we recorded the same line three times in the same spot differently each time. We then put those three videos onto Adobe After Effects and then layered them so that they were all on the same shot. They are not perfectly lined up however the idea is still there. If we had more time t re-shoot these three videos and try line them up perfectly, we would, however we don't have enough time.

Audience feedback

I used the questionnaire that Adam created and gave it to five people aged within our target audience.

We showed our video to someone within our target audience and asked them to give us feedback on what they liked and how we could improve it. One of the main pieces of feedback was that we should use effects such as hue and saturation to get the colour brighter or darker, depending on the shot so that it fits in better with our genre of rap.  The audience feedback suggested that the original forrest scene wasn't clear and didn't relate to the rest of the video. This meant that my narrative behind this scene didn't make sense when viewed by the target audience, this meant that we would have to change and exaggerate the scene to make it more obvious as to what was going on. Therefore with this feedback we decided to really exaggerate the colours and screen effects in forrest scenes.We added effects such as 'Earthquake' and 'Droplet' to make the screen slightly shake and become misshapen and we turned the hue and saturation all the way up to make the colours extremely exaggerated to simulate the feeling of hallucinating and other effects of drugs such as outer body experiences etc.

We then made a short questionnaire consisting of eight questions aiming to find out which scenes they enjoyed, how they thought the lighting was etc. We will use this feedback to see if the music video matches the genre and will be suitable for our target audience (teenagers).