Evidence of editing and After Effects

We wanted one of the shots to have three of the same person saying the same line differently, however we could not achieve this effect using Final Cut Pro. Firstly to achieve this effect, we recorded the same line three times in the same spot differently each time. We then put those three videos onto Adobe After Effects and then layered them so that they were all on the same shot. They are not perfectly lined up however the idea is still there. If we had more time t re-shoot these three videos and try line them up perfectly, we would, however we don't have enough time.

Audience feedback

I used the questionnaire that Adam created and gave it to five people aged within our target audience.

We showed our video to someone within our target audience and asked them to give us feedback on what they liked and how we could improve it. One of the main pieces of feedback was that we should use effects such as hue and saturation to get the colour brighter or darker, depending on the shot so that it fits in better with our genre of rap.  The audience feedback suggested that the original forrest scene wasn't clear and didn't relate to the rest of the video. This meant that my narrative behind this scene didn't make sense when viewed by the target audience, this meant that we would have to change and exaggerate the scene to make it more obvious as to what was going on. Therefore with this feedback we decided to really exaggerate the colours and screen effects in forrest scenes.We added effects such as 'Earthquake' and 'Droplet' to make the screen slightly shake and become misshapen and we turned the hue and saturation all the way up to make the colours extremely exaggerated to simulate the feeling of hallucinating and other effects of drugs such as outer body experiences etc.

We then made a short questionnaire consisting of eight questions aiming to find out which scenes they enjoyed, how they thought the lighting was etc. We will use this feedback to see if the music video matches the genre and will be suitable for our target audience (teenagers).

Evidence of filming

In this shot we were recording the record player as we wanted to use a vinyl (old music consumption) with the modern sound of Drake. For this scene we decided to use multiple shots ranging from close up to mid shot to make the scene look more professional and flow better. When getting the first couple of shots, we realised that the rapper blocked the record player therefore we had to take the shot from a side angle to get their hand placing the vinyl on the record player.



For this we got an old vinyl single from the charity shop and stuck a picture of Drake on it.



In this shot we set up a a poker table using poker chips, cards and fake money. We used close ups and mid shots to get videos of the money and poker chips close up and also videos of the rappers gambling using the money and poker chips.



In this scene we filled the bath with towels and placed a layer of money on top to make it look like Megan was in a money filled bath. In this scene we used mid shots to get the top half of the rappers body in the bath to show the amount of money that she has. We didn't use a close up as we wanted the money in the bath to be visible in each shot of this scene. We had a lot of problems trying the keep all of the money in place and make sure that there were no towels in frame.

Annotated music type faces and graphic

Megan created a mind map  consisting of different rap artists and we got people to annotate it saying what they liked/disliked about the images.



For the annotated music type faces and graphic we got lots of different images of artists from the rap genre and got people from our target audience to annotate the pictures saying what sticks out to them, what they like about the artists and what identities they have. We will then use this for when we are creating our digi packs, giving us good ideas for what is appealing to our target audience and what will catch peoples eye.

From the annotations, it is clear that most people like artists that have eye catching fonts such as Drake's "If you're reading this it's too late" and Bugzy Malone. The target audience also like album covers with the rapper on them as it feels more personal. I will use this feedback when creating my digipak and poster to make sure that they will include some of the same aspects of the album covers on the mind map above.

Evidence of filming

In this picture, were were filming one of the bar scenes where the bartender made cocktails. For this scene we used mid shots to show the bartender and the surroundings behind and in front of him and we also used close ups for when the bartender poured out the cocktails.

Drake music video story board

I hand drew a storyboard for our music video stating different camera angles, lighting, transitions, locations etc.

Marketing stratergy

As part of the artist research Megan had to research different marketing strategy's for our chosen artist.