Hand made mood board

Megan created a mood board of artists for inspiration for our Digipaks and posters

Record Label - Boy Better Know

Adam researched the record label Boy Better Know as part of the research and planning stage. Our music video genre will be rap so we thought it would be best for our music video to choose a label which only has artists which produce rap. I then produced a fact file on Boy Better Know and looked
into some of the artists that are signed up with them. Adam chose Boy Better Know due to their target audience similarities to ours. We both aim our music to older teens and young adults and our content will be similar also so the target who listen to artists from Boy Better Know would also enjoy to hear the music we produce.

Music video treatment/ treatment research

As part of the music video research, I have to write a music video treatment/proposal including different scenes and locations. As I have never written a treatment or proposal before, I had to research different examples and how to write them. The main points that I found out is to make the treatment and proposal very visual, including lots of screenshots and examples from other videos. Also justify each scene, saying why we have chosen each idea.


https://www.youtube.com/watch?v=lM2dBPwgOhM



http://www.directorjakobowens.com/blog/2016/7/23/how-to-write-music-video-treatments



https://www.slideshare.net/CoombeMedia1/how-to-write-your-music-video-treatment











The main narrative behind these scenes is a group of rappers that are drinking, doing drugs, gambling and flexing (showing off wealth and other items e.g. cars), as this is generally all you see in rap music videos today. There isn't a story running throughout the video, however this doesn't mean that some of the scenes won't follow on from each other. The chosen mise en scene locations, props etc are suited to the rap genre. I decided to not have a music video with a narrative as I thought that videos with lots of eye catching colours, clothing and other props would be more appealing to our target audience. Rather than the audience follow and understand a story, they should just enjoy the music and watch the video for visuals as they please. The consumers may interpret the video however they want, I am not giving them a story, they can create one individually if they are into that.

Richard Dyer's Star Theory

As part of the research and planning stage of the music video I had to choose two artists and apply Richard Dyer's star theory to them.

Survey Monkey

Adam  created a questionnaire on survey monkey, and send it off via email so that we would get some feedback and ideas for our music video. We only sent it out to people within the age range of our target audience, as their feedback is most important to us.


We sent it out on Facebook and also via email



For each of the seven questions I received similar answers and going through it was good to see how others feedback could possibly influence our video.

Q1. The most common responses were; money, cars, drugs, alcohol and gambling
Q2. Urban type areas, clubs, casinos and mansions
Q3. A lot of responses from Brits so Grime dominated the responses for this question with artists like Stormzy and JME.
Q4. The three most popular answers given were: Kanye Wests - Good Morning, an animation featuring a cartoon bear. Eminem - Not Afraid, a video showing Eminem in an urban setting. Eminem - Rap God, for most of the video it shows Eminem in a TV screen using different effects and bright colours.
Q5. I received many similar answers for this question; Eminem, Drake, Stormzy, Kanye West, JME and Snoop Dog
Q6. Most of the answers for this question were to do with lyrics or what happens in music videos, for example Drake's 'God's Plan' video where he spends his music video budget on helping people less fortunate than him to pay for college or their weekly shopping.
Q7. Most people said they prefer to see the artists through the video to see the emotion in their body while singing the song and acting out scenes where as a storyline can sometimes take that emotion away.

Phase 2 - Audience research/field research

We created some questions that we then asked a group of people that were the same age as our target audience. The questions were worded in a way to get the group to give us useful feedback such as, what they expect to see in a rap music video etc.

We asked a group of three people, one girl and two boys, for their answers to these questions in hope that they would help us find out our target audience and what they want to see in the music video.



Evidence editing the Vox Pops videos for YouTube



Uploading the videos from the iPhone onto the computer and editing the Vox Pops on final cut pro

Putting the Vox Pops onto YouTube



YouTube link - https://www.youtube.com/watch?v=ztqMk5W9E78

Initial Research Phase 1 / Jobs roles / Jobs on set

Introduction

As part of our A-Level media course, we have the challenge of creating a music video for our coursework. We will be choosing an artist to create a music video for one of their songs. Things that we will need to consider for this is genre, target audience, props, miss en scene etc. The blog will be showing all of the stages of research, production and evaluation.