Wednesday, 8 November 2017
Hand made mood board
Megan created a mood board of artists for inspiration for our Digipaks and posters
Record Label - Boy Better Know
Adam researched the record label Boy Better Know as part of the research and planning stage. Our music video genre will be rap so we thought it would be best for our music video to choose a label which only has artists which produce rap. I then produced a fact file on Boy Better Know and looked
into some of the artists that are signed up with them. Adam chose Boy Better Know due to their target audience similarities to ours. We both aim our music to older teens and young adults and our content will be similar also so the target who listen to artists from Boy Better Know would also enjoy to hear the music we produce.
into some of the artists that are signed up with them. Adam chose Boy Better Know due to their target audience similarities to ours. We both aim our music to older teens and young adults and our content will be similar also so the target who listen to artists from Boy Better Know would also enjoy to hear the music we produce.
Monday, 6 November 2017
Music video treatment/ treatment research
As part of the music video research, I have to write a music video treatment/proposal including different scenes and locations. As I have never written a treatment or proposal before, I had to research different examples and how to write them. The main points that I found out is to make the treatment and proposal very visual, including lots of screenshots and examples from other videos. Also justify each scene, saying why we have chosen each idea.
https://www.youtube.com/watch?v=lM2dBPwgOhM
http://www.directorjakobowens.com/blog/2016/7/23/how-to-write-music-video-treatments
https://www.slideshare.net/CoombeMedia1/how-to-write-your-music-video-treatment
The main narrative behind these scenes is a group of rappers that are drinking, doing drugs, gambling and flexing (showing off wealth and other items e.g. cars), as this is generally all you see in rap music videos today. There isn't a story running throughout the video, however this doesn't mean that some of the scenes won't follow on from each other. The chosen mise en scene locations, props etc are suited to the rap genre. I decided to not have a music video with a narrative as I thought that videos with lots of eye catching colours, clothing and other props would be more appealing to our target audience. Rather than the audience follow and understand a story, they should just enjoy the music and watch the video for visuals as they please. The consumers may interpret the video however they want, I am not giving them a story, they can create one individually if they are into that.
https://www.youtube.com/watch?v=lM2dBPwgOhM
http://www.directorjakobowens.com/blog/2016/7/23/how-to-write-music-video-treatments
https://www.slideshare.net/CoombeMedia1/how-to-write-your-music-video-treatment
The main narrative behind these scenes is a group of rappers that are drinking, doing drugs, gambling and flexing (showing off wealth and other items e.g. cars), as this is generally all you see in rap music videos today. There isn't a story running throughout the video, however this doesn't mean that some of the scenes won't follow on from each other. The chosen mise en scene locations, props etc are suited to the rap genre. I decided to not have a music video with a narrative as I thought that videos with lots of eye catching colours, clothing and other props would be more appealing to our target audience. Rather than the audience follow and understand a story, they should just enjoy the music and watch the video for visuals as they please. The consumers may interpret the video however they want, I am not giving them a story, they can create one individually if they are into that.
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