Initial Research Phase 1 / Jobs roles / Jobs on set

Introduction

As part of our A-Level media course, we have the challenge of creating a music video for our coursework. We will be choosing an artist to create a music video for one of their songs. Things that we will need to consider for this is genre, target audience, props, miss en scene etc. The blog will be showing all of the stages of research, production and evaluation.

Research - Brand ID - Audience research - Audience profiles

Through online research, I have discovered some important aspects of self branding as an artist, what fans want to hear in music and other important tips that will help artists produce high quality output and branding. To find this information, I looked up on the internet "What is the importance of branding as an artist". Here are some of the top pieces of information that I found.

Importance of branding as recording artists:

It’s arguable that the most important aspect is the “Product development” .

The artists develop their music but also the brand overall.

Music isn’t enough nowadays; you have to consider visual identity of their music.

Businesses focus on consumption rather than reception when it comes to artists, audience and money.

Networked communications demolish the traditional concept of audience and replace it by countless sets of limited variety.

Create a simple message that is easy to understand when trying to stand out in front of fragmented fans of your music; therefore it is simple, not complex.

Fans buy into music that signifies themselves. Their signifiers are value to the listener. Most of the time this is emotional value.

Listeners don’t consume your music. They consume the brand in the process, which creates their identity.

Brand should have a meaningful message that fans would attach themselves too.

Artists gain more fans and loyalty for a brand that is meaningful and stands for something.

Create a short message, a deeper meaning and try to make the world a better place.

Good music comes first and the deeper meaning comes second.

Stars (2^nd Edition) by Richard Dyer

Stars matter because they act out aspects of life that matter to us. Performers get to be stars when they act out matters enough to people.

Stars is separated into three distinct sections: stars as constructed social phenomena, stars as commoditized images, and stars as reflective signs of cultural ideology, which forms Richard Dyer’s star theory.

The star is not a real figure, but rather a construction of materials and branding, creating an ideal image of a person.

Industry constructs the image of some stars i.e. advertisement, magazines, fashion and albums. Some items may symbolise stars such as Bono’s trademark Emporio Armani sunglasses and Justin Bieber’s hairstyle.